Bolton School District needed to grow their enrollment by reaching families who value personalized education and genuine community. Located on the water in Bolton Landing, this small upstate New York school offers something rare: a place where every student is known, supported, and encouraged to explore countless opportunities—from sports and music to woodworking, 3D printing, and student government. They needed a video that captured this special environment authentically. We immersed ourselves in the Bolton School community to understand what makes it tick. Through interviews with students and staff, we created compelling videos that showcase academic excellence alongside the remarkable experiences students enjoy daily. The content lives on their website and social media, driving impressive results—over 1,000 views per week across platforms since launch six months ago, significantly expanding their reach to prospective families.